Collection of general information

As with any connection to a web server, the server of our web hosting provider cyon in Basel, Switzerland, logs and stores certain technical data. This data includes the IP address and operating system of your device, the data, the access time, the type of browser and the browser request including the origin of the request (referrer). This is necessary for technical reasons in order to provide you with our website. cyon uses technical and organizational measures to protect this data from unauthorized access and does not pass it on to third parties. To the extent that we process personal data in the process, we do so on the basis of our interest in providing you with the best possible user experience and ensuring the security and stability of our systems.


Like many other websites, we also use so-called “cookies”. Cookies are small text files that are transferred to your hard drive by a website server. As a result, we automatically receive certain data such as IP address, browser used, operating system about your computer and your connection to the Internet.

Under no circumstances will the data we collect be passed on to third parties or linked to personal data without your consent.

Of course, you can also view our website without cookies. Internet browsers are regularly set to accept cookies. You can disable the use of cookies at any time through the settings of your browser. Please use the help functions of your internet browser to learn how to change these settings. Please note that some features of our website may not work if you have disabled the use of cookies.

SSL encryption

In order to protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.


When users leave comments on the blog, the time of their creation and the username previously chosen by the website visitor are stored in addition to this information. This is for our safety, as we may be held liable for illegal content on our website, even if it is created by users.


When you register to receive our newsletter, the data you provide will be used exclusively for this purpose. Subscribers may also be informed by e-mail about circumstances relevant to the service or registration (for example, changes to the newsletter offer or technical conditions).

For an effective registration, we need a valid e-mail address. In order to verify that a registration is actually made by the owner of an e-mail address, we use the “double opt-in” procedure. For this purpose, we log the order for the newsletter, the sending of a confirmation e-mail and the receipt of the requested response. The data will be used exclusively for sending the newsletter and will not be passed on to third parties.

You can revoke your consent to the storage of your personal data and its use for sending the newsletter at any time. In each newsletter you will find a corresponding link. In addition, you can inform us of your request via the contact option provided at the end of this data protection notice.

Newsletter – Shipping Service Providers

The newsletter is sent via the mailing service provider “MailChimp”, a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the shipping service provider here: The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield agreement and thus offers a guarantee to comply with the European level of data protection ( The shipping service provider is used on the basis of our legitimate interests in accordance with Art. 6 (1) (f) GDPR and an order processing agreement in accordance with Art. 28 (3) sentence 1 GDPR. The mailing service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletter or for statistical purposes. However, the mailing service provider does not use the data of our newsletter recipients to write to them themselves or to pass on the data to third parties.

Newsletter – Measuring Success

The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server or, if we use a shipping service provider, from its server when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, is first collected. This information is used for the technical improvement of the services on the basis of the technical data or the target groups and their reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to monitor individual users. The evaluations are much more useful for us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Google Analytics

This website uses the “Google Analytics” service, which is offered by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA), to analyse the use of the website by users. The service uses “cookies” – text files that are stored on your device. The information collected by the cookies is usually sent to a Google server in the USA and stored there.
IP anonymization applies to this website. The IP address of the users is shortened within the member states of the EU and the European Economic Area. As a result of this shortening, the personal reference to your IP address is no longer applicable. Within the framework of the contract data agreement that the website operators have concluded with Google Inc., the latter uses the information collected to compile an evaluation of website usage and website activity and provides services related to Internet use.

You have the option of preventing the cookie from being stored on your device by making the appropriate settings in your browser. There is no guarantee that you will be able to access all the functions of this website without restrictions if your browser does not allow cookies.

Furthermore, you can use a browser plugin to prevent the information collected by cookies (including your IP address) from being sent to and used by Google Inc. The following link will take you to the corresponding plugin:
Here you can find more information about the use of data by Google Inc.:

Use of Facebook Remarketing

This website uses the “Custom Audiences” remarketing function of Facebook Inc. (“Facebook”). This function is used to present interest-based advertisements (“Facebook Ads”) to visitors to this website when they visit the social network Facebook. For this purpose, Facebook’s remarketing tag has been implemented on this website. This tag is used to establish a direct connection to the Facebook servers when you visit the website. In doing so, it is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account. For more information on the collection and use of data by Facebook, as well as your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy under Alternatively, you can disable the “Custom Audiences” remarketing feature under To do this, you must be logged in to Facebook.


Within our online offering, functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated. This may include, for example, content such as images, videos or texts, and buttons with which users can express their liking for the content, subscribe to the authors of the content or our posts. If the users are members of the Instagram platform, Instagram can assign the access to the above-mentioned content and functions to the users’ profiles there. Instagram’s Privacy Policy:

Use of script libraries (Google Webfonts)

In order to display our content correctly and graphically appealing across browsers, we use script libraries and font libraries such as Google Webfonts ( on this website. Google web fonts are transferred to your browser’s cache to avoid multiple loads. If the browser does not support Google web fonts or prevents access, content will be displayed in a standard font.

Calling script libraries or font libraries automatically triggers a connection to the operator of the library. It is possible for operators of such libraries to collect data.

The privacy policy of the library operator Google can be found here:

How to use Google Maps

This website uses Google Maps API to visually display geographic information. When using Google Maps, Google also collects, processes and uses data about the use of the map functions by visitors. For more information on data processing by Google, please refer to Google’s privacy policy. There you can also change your personal data protection settings in the Data Protection Center.

Detailed instructions on how to manage your data related to Google products can be found here.

Use of Switzerland Mobile Maps

The hiking maps are displayed using the Switzerland Mobility API. Information on the data protection of Switzerland Mobility can be found here.


To optimize the loading times of the website, CloudFlare (provider is CloudFlare, Inc. 665 3rd St. #200, San Francisco, CA 94107, USA) is used as a CDN. This will route the data through CloudFlare’s servers. According to CloudFlare, the data will be deleted after 3 days at the latest. Here you will find information about the data collected there and about security and privacy at CloudFlare.


On our website, we use the open-source software tool Matomo (formerly PIWIK) to analyse the surfing behaviour of our users. The software places a cookie on the user’s computer (see above for cookies). If individual pages of our website are accessed, the following data is stored: (1) Two bytes of the IP address of the user’s accessing system as of May 2018 19 (2) The website accessed (3) The website from which the user accessed the website (referrer) (4) The subpages that are accessed from the website accessed (5) The time spent on the website (6) The frequency of access to the website The software runs exclusively on the servers of our website. The personal data of the users is only stored there. The data will not be passed on to third parties.

You can find more information about the privacy settings of the Matomo software under the following link:


Anita Brechbühl
Hönggerstrasse 120
8037 Zurich